As capital becomes more expensive and cash flow constraints tighten, embedded finance is more than an add-on, it’s a necessity for growth. The treasury and cash management platforms that empower liquidity will win customer trust, drive retention, and increase revenue. Those that don’t risk becoming just one of many similar dashboards available to businesses.
Any business generating over $20 million in revenue should consider using a treasury management system. These platforms are vital for businesses seeking financial visibility, risk management and liquidity optimization. By providing valuable insights into working capital through payments and cash forecasting, businesses can gain clarity on metrics, such as Days Sales Outstanding (DSO), and identify potential cash flow gaps.
But the hidden potential lies in the ability to act on these insights in real-time, directly where the information is presented. This is where an alliance with Raistone can help. By offering working capital solutions through strategic platform networks, Raistone streamlines the process, benefiting all parties involved. This is particularly important for treasury and cash management platforms serving mid-market companies with large business-to-business (B2B) transaction volumes and long payment cycles.
The future of treasury and cash management systems
Treasury management systems (TMS) aggregate financial data by connecting to banks, provide real-time visibility into cash positions and streamline payment operations. Their main goal is to help finance teams make informed decisions while reducing time-consuming, risky and error-prone financial operations.
According to Polaris Market Research, the global TMS market is expected to increase at a compound annual growth rate (CAGR) of 13.7%, reaching over $16 billion by 2032.
As businesses demand more from their technology platforms, Raistone is meeting the need for financial action after financial insight in many systems today. This collaboration enables platforms to increase customer acquisition, improve retention and provide financial support to their client base through new offerings. By partnering with Raistone, TMS platforms provide their clients with a powerful combination of financial intelligence and a newfound ability to act based on this knowledge, ensuring they have the financial support they need to thrive.
Why treasury management systems are adopting embedded finance strategies
Through my conversations with industry leaders, I’ve identified a key opportunity. TMS platforms offer robust analytics, cash forecasting and payment capabilities but lack the ability to provide on-demand working capital to address liquidity challenges.
A referral partnership or strategic alliance with Raistone addresses this gap. Raistone transforms passive financial intelligence into active financial strategy by offering working capital solutions directly via TMS networks as a trusted strategic partner.
Businesses facing cash constraints or liquidity surpluses can take immediate action by using the most appropriate working capital solutions for their needs.
Raistone has helped companies across industries unlock working capital and improve cash flow by accelerating payments on outstanding receivables. This can be especially valuable for firms facing financial challenges or those needing liquidity to fulfill large orders. Rather than taking on debt, businesses can leverage their receivables to fund operations and maintain stability.
These real-world examples highlight how businesses have leveraged partnered with Raistone to overcome financial hurdles, offering insights into how your clients could benefit as well.
Maximizing value through strategic alignment
TMS platforms stand to enhance their value proposition by partnering with a strategic working capital solution provider. The key objectives are to increase customer retention by keeping users engaged within the platform, attract new clients with a differentiated offering, support existing working capital needs and generate additional revenue.
Businesses that can access liquidity when they need it are more likely to stay within the platform that helped them grow. Raistone is paving the path for new and accelerated adoption of embedded finance in the B2B treasury and cash management space.
Earning and retaining new clients and driving dynamic revenue models opens new opportunities for traditionally subscription-based software-as-a-service (SaaS) businesses, something many have had on their roadmap for years. Revenue from a relationship with Raistone can counteract diminishing returns from these agreements, as well as help platforms remain a trusted partner for treasury, payments and cash management or forecasting needs.
Turning insights into action with Raistone
TMS platforms are generally where most corporate finance teams manage cash flow. Enabling access to working capital solutions at the point of financial decision making is a key to the success of these relationships.
Another essential element to offer competitive working capital solutions is data. With the data provided by a TMS or Enterprise Resource Planning (ERP) Raistone can approve facilities ranging from $50,000 to $500 million to address the needs that may be uncovered in a TMS platform’s forecast.
The key is identifying businesses with working capital needs and providing a clear way for them to take action. By raising their hands within their existing system and receiving the funds they need from a trusted ecosystem partner makes businesses feel well-supported. This strategic advantage strengthens both the platform’s value and its clients’ long-term growth. Raistone is actively exploring partnership opportunities with Treasury Management Systems and similar platforms. To learn more about how Raistone can help your platform become a TMS of choice, please connect with me directly or explore more of our resources.
About the author
As Vice President of Growth on the Alliances team at Raistone, Dan Jasinski is responsible for developing and nurturing relationships with strategic SaaS platforms and other B2B networks. He enhances business ecosystems by developing business cases and executing go-to-market strategies, ensuring continued success through strategic network partnerships. With over 12 years of experience in business development, sales, marketing and alliances at leading fintech SaaS companies — including Kyriba, TIS and Calculum — Dan brings a wealth of industry knowledge. His background has fostered a deep understanding of the fintech landscape and fuels his passion for transforming the B2B embedded finance sector.
