The Engage B2B Awards recognize innovation and excellence across marketing and sales. In 2022, Raistone initiated a rebrand to streamline the company’s name and messaging, reaching new clients and tapping into new lines of revenue. With these marketing efforts, Raistone doubled its revenue in a year and saw its website traffic surge by a massive 1,864%.
The rebranding efforts worked because the messaging was clear, consistent, and relevant. It ran consistently across all channels throughout the year and resonated with its target audience at a time when our audience of companies needed financial help from a company they trust.
“The new branding represents Raistone’s mission and vision of how we can provide the necessary capital to companies that help fuel the U.S. economy. The new website and marketing campaigns continue to drive more website traffic and generate significant leads each month,” said Neil Hughes, Raistone Director of Marketing.
Raistone has leveraged its brand positioning to create significant alliance partnerships, helping even more mid-market businesses have easier access to working capital. Companies like SAP, NetSuite, Coupa, Quartix, and more have chosen to work with Raistone because it is the market leader in providing non-bank trade finance solutions.
The recognition of Raistone by Engage comes shortly after being recognized for “Best Use of Tech in Business Payments” in the PayTech Awards and being named a gold winner in the “FinTech – Capital Finance” category in the 2023 Merit Awards.