January 10, 2025 | Raistone

Meet the Team: Roman Lisovskiy, Sales Development Representative

As the first point of contact for many of Raistone's new incoming clients, you can think of Roman as the welcoming committee. It's a role he's more than happy to fill, as he helps businesses of all sizes sort out their funding needs.

Roman is the first touch point potential clients have with Raistone, and he works to educate business owners on Raistone products and offerings. He collaborates with the Sales team to determine the best fit for businesses seeking working capital solutions from Raistone and particularly enjoys assisting small- and medium-sized businesses (SMBs) that sometimes struggle to gain access to working capital, as compared to larger corporates.

“My parents always worked for small businesses, so throughout my life I’ve seen firsthand the impact these businesses have on their communities and the importance of having adequate funding, when they need it,” he shared. “Now, being able to be in a role where I’m directly helping secure financing for these businesses is extremely rewarding.”

After graduating from Randolph-Macon College with his bachelor’s degree in communications, Roman was introduced to the finance space by his friend and colleague who referred him to his first post-grad job at a regional bank in Richmond, Virginia. 

“This role is where I discovered my passion not only for sales but finance as well,” he shared. “I knew in my first year working at this bank that I wanted to work in finance throughout my career.” 

Roman found Raistone after searching for a role that would allow him to focus on helping small businesses secure the financing they need. “Throughout my years working at banks and credit unions, I realized that many business owners do not get adequate funding through these traditional channels, and I wanted to pivot my career to one where I could hone in on these businesses in particular,” he said.

He appreciates the client-centric mentality that Raistone embodies. “In traditional lending, if a question arose about a potential client, the bank’s focus was usually on what benefits the client could bring to them. At Raistone, when I bring up a question about a potential client, everyone works as efficiently as possible to find a solution that works best for the client,” Roman explained. 

He views Raistone’s industry-leading products as a key differentiator between Raistone and its competitors. “When I’m on the phone with a prospective client and I detail what our products are and what Raistone offers to clients, they’re shocked and are almost always interested in learning more,” he shared. 

Roman speaks to a wide array of business owners from varying backgrounds, industries, and parts of the world but says most of them seem to run into the same problem, extended payment terms. 

“There’s really two parts to this issue — payment terms rarely remain the same, and they rarely ever shorten,” he shared. “Companies want to hold onto their cash longer, but this creates significant cash flow issues for their suppliers. This is where tailored solutions form Raistone can greatly help because no matter how long your client or debtor is extending payment terms, Raistone can still help you get paid as quickly as the next day.”

When he’s not working to help businesses secure working capital, he enjoys spending time with his wife, family, and dog. Roman and his wife are big Penn State fans and enjoy supporting their athletics. He also prioritizes spending time outdoors by fishing, camping, and hiking.

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