With today’s new wave of innovation and digital transformation, business-to-business (B2B) eCommerce platforms are looking at embedded finance as an increasingly necessary innovation to better serve the buyers and suppliers using their system. Embedding trade finance workflows directly into B2B platforms provides clients with access to the financial services they need to grow
Read on to learn how an embedded trade finance partner can help prove any platform is a leader in their space, with a future-driven growth plan, and a well-established value proposition. The goal is to drive mutual revenue growth and benefit for buyers and suppliers within one ecosystem.
B2B eCommerce platform growth opportunities
The B2B eCommerce platform market grew from $10 billion in 2023 to $11.4 billion in 2024. It’s expected to grow at a compound annual growth rate (CAGR) of approximately 12% and reach over $22 billion by 2030. With the industry poised to grow as technology adaptation becomes a requirement, it’s important for platforms to consider their long-term strategy for continued business development.
Embedded finance in B2B eCommerce
For B2B eCommerce platforms, integrating trade finance solutions not only enhances the user experience but also strengthens the overall value proposition by providing a vital service that fosters a stronger relationship between all businesses involved. As business leaders push for improved efficiency and lower costs, B2B eCommerce platforms will need to adapt and provide their clients with the tools they need to gain and manage access to working capital on their terms or risk being left behind.
Companies are recognizing the value of leveraging partnerships to address customer pain points. In my conversations with industry leaders in B2B eCommerce, I’ve learned about the constant need to enhance platform value and address customer needs.
“We start with the customer need and then look at the various ways we could best meet that need and create a win for the customer and our business. This often leads us down the path of exploring new partnerships and can manifest in just about any area where our customers are facing challenges,” a leader from the B2B eCommerce space explained.
A partner-centric approach to embedded finance
When platforms collaborate effectively — sharing data, processes, and integrations — they enhance their collective competitiveness. Ecosystem partnerships, where various platforms unite with Raistone at the center, have proven that the combined effort generates results that far exceed what each could accomplish alone. Platforms that adopt this cooperative approach unlock greater value and are positioned as indispensable to their users.
As one of my contacts in the sector shared with me recently:
“We focus on differentiating from our competitors by delivering greater value to our customers by tackling a broader spectrum of their needs. Financial tools absolutely have the potential to strengthen this position.”
By enabling interoperability across platforms, we foster an environment where seamless data exchange lends itself to the feasibility and success of offering specialty trade finance solutions via industry-leading networks, ultimately benefiting all parties involved.
Seamless integration and a friction-free experience
Incorporating trade finance solutions directly into your B2B eCommerce platform allows for the addition of new recurring revenue, as well as increased customer satisfaction, retention, adoption, and engagement. When clients can easily access working capital, they are more likely to stay loyal to your platform.
Platforms that offer trade finance as a piece of their offering are making themselves more attractive to new clients who are looking for fully comprehensive services. With Raistone’s white-labeled solution, you can offer branded, customizable financial services that keep clients engaged.
“When evaluating a new partnership, we consider a wide range of factors,” explained a representative from a B2B platform Raistone has worked with. “Aside from the partner’s background and reputation, their technical capabilities as well as their security and compliance practices are probably the biggest factors we look at.”
Embedded technology for B2B eCommerce platforms
An embedded trade finance partner like Raistone makes the addition of financial services possible by providing easy-to-integrate tools through Raistone Connect, our proprietary API. This allows for quick and easy access to funding, with no additional systems required.
One of the biggest advantages of partnering with Raistone is the flexibility we offer through our technology and distribution network. With bespoke solutions catered to industry needs, we are always happy to help evaluate which solutions fit our partners best.
Growth benefits of embedded trade finance
When you embed trade finance, you don’t just help your platform grow — you also support your clients in their growth. By providing access to working capital, your clients can expand their operations, invest in new opportunities, and manage their cash flow more effectively.
Raistone provides tech-enabled solutions that drive growth, allowing your clients to scale their businesses while ensuring their financial health. In turn, your platform becomes a crucial partner in their success, further strengthening your business relationships and increasing client retention. These solutions ensure that your business remains profitable while simultaneously helping your clients grow and succeed.
Future-proof your B2B eCommerce platform
Embedded finance is the future of B2B transactions, and those who adopt it will be positioned for success as demand for integrated financial solutions continues to grow.
With Raistone, you can future-proof your platform, offering clients the tools they need to navigate financial challenges and grow their businesses without needing to invest in new systems or software.
The integration of embedded trade finance into B2B eCommerce platforms is no longer a luxury — it’s a necessity. Companies are expecting platforms to rise to their needs, and if they are not met, they will look elsewhere until they find the right fit.
To learn more about how Raistone can help your platform scale, feel free to connect with me directly or explore more of our resources.
About the author
Dan Jasinski serves as Vice President of Growth on the Alliances team at Raistone. In this role, Dan expands Raistone’s network and generates new opportunities by facilitating successful partnerships, building business cases and go-to-market plans, and ensuring ongoing success with each network partner. He joined Raistone with over a decade of valuable experience and success in technical sales, marketing, and business development roles at leading fintech companies including Kyriba, TIS, and Calculum.
