On the Alliances team at Raistone, we equip our partner network with the tools they need to offset decreasing revenue margins, streamline systems and workflows, and improve NPS. As a market leader in embedded trade finance, our system-agnostic, proprietary technology allows us to integrate with virtually any platform, network, or marketplace.
Raistone is dedicated to supporting the growth of our partner network by providing highly scalable embedded trade finance solutions. Our referral partner network is the core of our growth model, and as a result, Raistone is leading the next wave of innovative embedded finance solutions. This is highlighted by the fact that both Deloitte and Inc. magazine have independently verified Raistone as one of the fastest growing private companies in America.
Having personally had the chance to explore some of the many facets of the fintech space — from payment automation to ERP integrations — it seems clear that embedded finance has transformative potential for a wide range of businesses.
Trade finance through embedded solutions
While previously working at fintech companies focused on payments and treasury management, I gained insight into the importance of integration with ERPs. Many companies I worked with had multiple bank accounts and an array of payment systems. They struggled to keep everything in sync. The internal processes these companies had were riddled with errors and delays, and the laborious nature of it all was wearing down team morale.
By integrating accounts into a streamlined point of access we alleviated these stressors.
However, this is also where I learned that without ERP partnerships, even the best solutions will struggle to gain a foothold. Having this background was tremendously helpful as I stepped into my role here at Raistone. It provided me with an additional layer of appreciation for some of the changes I’ve seen in the fintech landscape in my career.
Over the past ten years, I’ve witnessed the shift from a competitive market-share mentality to more of a focus on strategic partnerships. Previously, it was all about capturing as much market share as possible, often at the expense of collaboration. But as the industry evolved, it became apparent that alliances and partnerships were the way forward.
The Raistone strategy revolves around embracing collaboration and forming robust partnerships that enhance our trade finance offerings. We have built and will continue to grow a network of trusted allies who can, in turn, strengthen their market position and add value to their clients.
Raistone offers a suite of embedded working capital finance solutions for millions of users in partnership with the world’s largest enterprise software firms. Our API, Raistone Connect, is natively integrated into the networks and platforms companies already use, allowing them to satisfy their client’s needs and earn revenue.
Scalable, tailored embedded finance solutions
An embedded partnership with Raistone introduces your network to a proprietary growth facility they can use at will. Having seen 2x year-over-year growth for six straight years, Raistone has shown that our alliance network partners enjoy newfound opportunities.
Every partnership begins with understanding. I have found that the success of integration often hinges on how well we understand and address our partner’s unique needs. Let me share a recent example: A partner was initially hesitant about moving forward with an integration. Their team was uncertain about how to get started.
We tackled this challenge by diving into their platform and crafting a unified plan that mapped out the integration process. We collaborated closely, bringing together our product teams and theirs to clarify the details. This hands-on, tailored approach — paired with our highly scalable, natively embedded technology — resolved their uncertainties and set the stage for a successful implementation.
A Raistone alliance focuses on:
- Offering growth-oriented trade finance as an innovation to better serve clients
- Showcasing our network partners as fintech leaders and innovators
- Introducing a new revenue stream to offset decreasing margins
- Providing competitive advantages through easy access to specialty trade finance
- Winning more clients, reducing churn, and increasing Net Promoter Score (NPS)
The shift from manual to automated processes is more than just a technical upgrade; it’s a fundamental change in how businesses operate. Imagine having an advanced financial tool seamlessly integrated into the platforms you’re already using. For many businesses, especially mid-market clients, this can be a game-changer. In today’s dynamic economic environment, where access to capital can make or break a business, having embedded trade finance solutions can provide crucial support.
Fintech innovation leaders who incorporate Raistone Connect will be equipped to drive the next phase of growth in a competitive financial technology marketplace. They can help their clients adapt to economic changes with tech-forward financing designed to sustain growth when and where it is needed most.
As the world’s largest business-to-business embedded finance provider, Raistone has facilitated $10 billion in financing to date. But our focus remains firmly locked on the future, and we look forward to the next $10 billion and beyond. Funding milestones such as this are a testament to the strength of our financial network and our ability to innovate and support the success of our partners.
About the author
Dan Jasinski serves as Vice President of Growth on the Alliances team at Raistone. In this role, Dan expands Raistone’s network and generates new opportunities by facilitating successful partnerships, building business cases and go-to-market plans, and ensuring ongoing success with each network partner. He joined Raistone with over a decade of valuable experience and success in technical sales, marketing, and business development roles at leading fintech companies including Kyriba, TIS, and Calculum.
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