How to Capitalize on the Made in America Movement and Grow Your Business with Alternative Financing

Retail demand for “Made in the USA” products could experience a surge in 2025. Across multiple consumer segments, retailers may increasingly look to domestic suppliers as they respond to shifting customer sentiment, ongoing supply chain disruptions, and the unpredictable landscape of international trade.

For companies that already manufacture in the U.S., now is the time to capitalize on their home field advantage and stay ahead of the competition. Accounts Receivable Finance (ARF) offers a strategic path forward, enabling suppliers to maintain liquidity and scale operations without taking on additional debt.

Retail demand for goods made in the U.S. poised to climb

Recent consumer surveys indicate a growing interest in domestically produced goods. According to a recent survey, 70% of respondents consider buying U.S.-made products to be at least somewhat important, and over half reported that this preference has grown in recent years.

This trend suggests that U.S.-based manufacturers are well-positioned to meet potential increases in demand. It also reinforces what many suppliers already recognize, interest in domestically produced goods is primed for significant growth.

Retailers are exploring supply chain diversification and local sourcing to mitigate risks associated with increasing and unpredictable tariffs, longer shipping times, and reduced product availability, presenting U.S.-based manufacturers with an opportunity to align with retailers’ evolving needs.

Trends in domestic manufacturing

In sectors ranging from sporting equipment to furniture, domestic production is becoming a preferred and potentially necessary component of retailers’ sourcing strategies.

Sporting Goods

The sporting goods sector is experiencing a shift towards domestic manufacturing, driven by inventory availability and consumer demand for American craftsmanship. Tariffs on imported goods have prompted companies to consider reshoring production to mitigate supply chain disruptions.

Retailers are increasingly partnering with domestic manufacturers to ensure consistent inventory availability and capitalize on the appeal of U.S.-based products.

For instance, Breeo, a Pennsylvania-based fire pit manufacturer, has gained market share by emphasizing its American-made products, contrasting with competitors including Solo Stove that more heavily rely on overseas manufacturing and face tariff-related challenges.

Home Goods and Kitchenware

The market for home goods and kitchenware has a projected compound annual growth rate (CAGR) of 3.9% from 2025 to 2033. Kitchenware alone is expected to generate nearly $7 billion in revenue in the U.S.

Consumers are increasingly prioritizing quality, durability, and ethical production in home goods and kitchenware, leading to a rise in sustainably sourced materials and low-impact production methods in home furnishings. Domestic manufacturing presents a significant advantage as a result.

Clothing and Footwear

The fast fashion industry has experienced increasing scrutiny over the past several years. However, low prices and convenience have kept businesses, such as Shein and Temu, popular among consumers. The end of de minimis tariff exemption is predicted to have a significant impact on these Chinese-based fast fashion manufacturers.

Imports with a retail value of less than $800 will no longer be tax-free, meaning American consumers will have to pay more for products that are frequently discarded after only a short period of use. It seems likely that this value proposition will dramatically decline as a result.

Fortunately, the clothing and footwear industry is simultaneously witnessing a shift as brands that manufacture domestically gain favor among consumers. This presents U.S.-based apparel manufacturers with a major opportunity.

Jewelry and Accessories

In the jewelry and accessories sector, there is a renewed interest in American-made products. Consumers are increasingly drawn to goods that emphasize craftsmanship and support local artisans. According to Allied Market Research, the global handmade jewelry market was valued at $151.5 billion in 2022 and is projected to reach $472.5 billion by 2032, growing at a CAGR of 11.9%.

As retailers adapt to evolving consumer values, sourcing jewelry and accessories from domestic producers offers a way to meet demand while also reinforcing brand alignment with sustainability, authenticity, and craftsmanship.

Furniture

The furniture industry, often constrained by overseas shipping timelines and import volatility, is expected to increasingly rely on U.S. suppliers to deliver high-quality goods with faster turnaround and greater customization.

Recent reports indicate that that domestic demand dominates upholstered furniture consumption. This is due to the bulkiness of the products and high shipping costs, prompting manufacturers to adopt innovative design and manufacturing strategies to meet consumer preferences for customization and eco-friendly materials.

The shift underscores the industry’s adaptation to supply chain challenges by leveraging local manufacturing capabilities to deliver high-quality goods with faster turnaround.

Cash flow solutions to support scaling operations

As demand for American-made goods rises, suppliers are under increasing pressure to fulfill larger orders, often on extended payment terms of 90 to 120+ days. This creates a cash flow gap, as suppliers must cover material, labor and production costs well before receiving payment. As a result, growing order volumes can strain liquidity and potentially limit a supplier’s ability to capitalize on new opportunities.

Traditional financing options like lines of credit or term loans are not always viable, especially for suppliers already operating with lean margins or who wish to avoid taking on additional debt. Instead, many are turning to more flexible and scalable alternatives, such as ARF.

With ARF, suppliers gain immediate access to working capital from a finance provider like Raistone, while retailers pay on their original terms. This model helps optimize cash flow without adding liabilities to the balance sheet, empowering suppliers to confidently accept larger orders, maintain reliable lead times, and scale operations without disruption. By improving fulfillment capacity and ensuring more predictable delivery schedules, ARF also helps strengthen supplier-retailer relationships.

In addition to improving financial flexibility, ARF supports broader economic goals, enabling domestic job creation and reinvestment in U.S. manufacturing by giving suppliers the financial tools they need to grow.

Expediting growth for U.S. retail suppliers

While macroeconomic factors – including trade tensions and tariff uncertainty – have contributed to the ongoing reshoring trend, the long-term shift toward domestic sourcing is being driven by consumer behavior, retailer strategy, and supply chain resilience. The demand for goods “Made in the USA” is not a temporary spike, it’s a durable market trend.

By leveraging ARF, U.S.-based suppliers are building resilient, future-ready businesses that support domestic industry and fulfill the increasing appetite for quality, American-made goods.

To learn more about how Raistone can support your company’s growth, call 888-626-6593 or fill out this form.

About the Author

Pete Kienlen, Sales Director at Raistone, leads efforts to develop tailored working capital solutions for clients. With over 15 years of experience in sales and finance, including more than a decade at American Express, Pete specializes in helping businesses optimize cash flow, across multiple industries including manufacturing, construction, retail and logistics. Pete values Raistone’s agile environment, which enables quick, customized solutions, and is passionate about supporting small- and medium-sized businesses.